Fred DeFalco & Public Pricing™

Developed and trademarked in 2010 by Fred DeFalco, a real estate strategist with 42+ years of experience, Public Pricing™ LLC is revolutionizing the real estate sales process. Fred DeFalco is revered as one of the most innovative real estate brokers, marketers, and auctioneers in the country. Public Pricing™ is the only trademarked non-traditional auction based collaborative seller and buyer sales system. Industry experts—and more importantly, customers—have acclaimed it as “The Perfect System.” The system focuses on the following aspects of real estate:

1) The uniqueness of the property offered, with no established and fixed pricing
2) An extensive, widespread, and aggressive action and marketing plan, which has been described and branded as “a marketing plan on steroids” due to its large scale and the impressive way it is designed and executed by real estate marketing specialists committed to the highest-yielding local, national, and international marketing mediums available
3) The complete and unprecedented Public Pricing™ Property Preparation Concierge Service
4) A successful sale of the property within 30 days Public Pricing™ comprises a system of integrity, serious sellers, and full transparency to potential buyers and the public. The final selling price is determined in 30
days or less by the public at large, comparable to a courtroom jury in legal matters.

The Public Pricing™ system’s jury comprises the following:

1) Potential prospects who are interested in the real estate offered at their price and terms
2) Participants from the entire Realtor® community
3) Participants from the entire real estate appraiser community
4) Motivated public participants in a formal, trademarked Public Pricing™ Promotion, “Guess the Final Selling Price,” which is an ingenious incentive program used to gather opinions in writing from as many sources as possible regarding a specific property’s “30-day value.”

Public Pricing™ works perfectly in all market conditions. The system sells properties in 30 days and does so more efficiently and conveniently than conventional systems. Properties are more accurately priced for both buyers and sellers than when using all other traditional, conventional, and auction-marketing systems. For buyers, the Public Pricing™ system is the simplest way to bid on and potentially purchase a property because they can be assured that they are working with the most serious and realistic sellers. They know that the seller is driven by time, substantially invested in the presentation and marketing of his or her property to the public, and most interested in a secure, straightforward sale without wasting time haggling. The Public Pricing™ method is never adversarial in nature; it always represents the facts in each transaction and provides a conduit for a smooth transaction between all parties. Public Pricing™ has successfully sold new homes for builders, luxury estates, country club homes, commercial properties, specialty properties, businesses, and land, all with a history of excellent, proven results.

Fred DeFalco is quick to point out that Public Pricing™ is not a traditional auction, in which buyers and sellers have all too often encountered economic pitfalls and legal issues. According to DeFalco, Public Pricing™ represents pure market value and specific timing determination. For hundreds of years, real estate listing prices have been based on what the sellers and brokers believe the real estate is worth. This leaves many properties waiting for a sale for many months and sometimes even years. The price is often based on comparable real estate, a price per-square-foot formula, or other biased and subjective measures, costing precious time and an economic loss for sellers. It is a fact that if a seller or broker ordered three separate state-certified appraisals to determine a true market value of a property prior to a consummated sale, the appraised values would vary by as much as 20 to 35 percent. If state- certified appraisers cannot agree on pre-marketing values, how can brokers and sellers even attempt to price a property? This pricing method is a defective model that continues to linger, solely on tradition. Instead, the Public Pricing™ system allows the public and potential buyers to price a property in 30 days while leaving industry professionals astounded. It is unjust to set a listing price of a real estate asset without obtaining the public’s opinion and actual written offers, much like a judge issuing a predetermined verdict with no opinion from the jury.

Fred DeFalco has 42+ years of knowledge and experience in all matters pertaining to real estate. He was a senior executive with national and regional real estate companies for 22 years, consultant to many others,
and owner of a real estate brokerage and auction company for 18 years. He has been personally involved in many aspects of real estate within the residential and commercial sectors, including sales, brokerage, management, home building, auctions, investments, multifamily and hotel ownership, investment funds, and land development. Fred has managed thousands of agents, and his life/development coaching has influenced more than 5,000 people’s real estate careers. He has the record for mentoring more top agents than anyone else nationwide. He has the expertise and team to handle transactions in all 50 U.S. states, Canada, England, and Australia via his unique network within eXp Realty, LLC, the fastest growing international company in the history of real estate. Fred represents and consults with individual and corporate buyers, sellers, agents, brokers, real estate companies, builders, and banks. He specializes in bank workouts and in reducing the inventory of non-performing loans. He is also an expert in alternative dispute resolution and litigation strategy in all real estate-based legal matters. He is the favorite go to person among attorneys seeking advice and assistance for their high-end clients in real estate disputes, estate settlements, divorce settlements, bankruptcies, and restructurings. Fred has an extensive and premeditated approach to real estate strategy that he rehearses daily. He is instinctive and intuitive in his approach to achieving the seller’s objective in every transaction. Using Fred’s strategies, success is assured, secured, dependable, and accelerated.