As a sparkling new year begins, I am delighted to be celebrating 10 years as a woman-owned, woman-led small business based in South Florida. Starting a business is a challenging undertaking and I am grateful for our start-up community. From my early days, right up to now, it has been a helpful resource.
Founding a small business dedicated to an emerging niche in retail was a challenge. I had faith because my business plan was built on solid research and dedicated development. In 2010, I began to research the phenomena of Pop Up Stores and found that they were one of many new retail concepts emerging worldwide. These new retail concepts created opportunities for brands and businesses to connect with people directly and move from online-to-offline retailing easily.
In 2015, our research led to defining Disruptive Retail as a “a design solution that bridges online-to-offline retailing” because the retail concepts that we were curating, and tracking continued to grow in the global marketplace. And today, the Metaverse is part of our curation. While adoption by most people to Web 3.0 is happening at a very slow pace, the fact remains that it is the next version of the internet. Because of our research, in 2020, I revised the definition of Disruptive Retail, to include the Metaverse.
In 2023, we will see brands, businesses and retailers embrace short-term offline leasing and digital innovation with Augmented Reality and Virtual Reality. Data is vital and research from customer surveys, in-house or consultant analytic reports, and sales data will show that we consumers like in-person shopping experiences, interaction with products or services, talking with highly trained salespeople and, as always, good value.
WE MAKE DISRUPTIVE RETAIL EASY Gustie Creative is your one-stop shop for Disruptive Retail solutions that produce the right results and grow your bottom line. Our team follows sustainable design practices and our creative, unique, and market driven solutions are crafted to be as flexible and functional as possible.
Launched in 2018, Create Disruptive Retail is your exclusive online source for Disruptive Retail resources and solutions to grow your brand, business, creative agency, or nonprofit organization. Visit anytime, on any device, to explore, learn, share, and create. Find new solutions to grow.
Our Definitive Guide to Disruptive Retail Workbooks will be coming out in 2023. These are step-by-step guides that offer detailed and useful information on our Disruptive Retail marketing strategies and curated design paths. Each workbook is based on our research and is easy to navigate and use.
Coming online in February 2023, DisruptShop Workshops are an interactive digital journey into emerging trends and technologies in Disruptive Retail. You will learn best practices, design and marketing tips, the latest trends, and actionable steps to use Disruptive Retail to work effectively and efficiently for your business needs.
At Gustie, as we celebrate 10 years of research, development, and client work in South Florida, I continue to be grateful for our start-up community. From my early days, right up to now, it has offered helpful resources for me to use. If you are a business owner, or interested in starting a business, feel free to contact me at karen@gustiecreative.com. I welcome the opportunity to talk with you.
