Take a Bath

Beloved, celebrity-favorite brand, Pursoma, has now launched an affordable line of bath soaks at Target stores. Known for its luxury bath salts treatments aimed at detox, Pursoma products are made with French Grey Sea Salt, which is the natural version of Epsom salt. Unlike Epsom, which is made from chemicals, Pursoma sea salt is hand-harvested, then hand batched, and all ingredients are 100% non-toxic, non-GMO, leaping bunny certified, vegan, SLS-sulfate-paraben, and cruelty-free.

“We couldn’t be more excited to officially launch in Target and bring therapeutic bathing to the masses. Target customers are trendsetters and truly value affordable quality products,” said Shannon Vaughn, Founder of Pursoma. “Anxiety is at an all-time high post-pandemic and bathing has really expanded as a way for consumers to relax. This easy and effortless way to eliminate the effects of tension, technology overload, and the toxicity of stressful living can be achieved in a relaxing, 20-30 minute at-home ritual taking a cleansing bath that utilizes all-natural ingredients while providing mind, body, and beauty benefits.”

Shannon is changing the face of wellness to help others reclaim healthier lives. She is on a mission to de-mystify the entire world of wellness, with products that detox, rejuvenate, and soothe the body, helping to elevate personal well-being through wellness education. The bath products utilize 100% natural, nutrient-rich ingredients, which are all harvested from natural salt beds, and farms the founder knows personally. target.com.

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