By Judy Kirkwood
Infused with erotic stimulants, Besado (“kissed” in Spanish) Tequila is going to transform a boisterous party beverage into a seductive couples drink, with an emphasis on the female market. See the bottle for a clue to Besado’s market. The top of the crystal container of the honey colored anejo (extra aged) tequila is a gold ceramic sculpture of a man and a woman kissing; there is a silver sculpture for the clear silver tequila version. This is a brand that will become identified with passion and taste. Both the bottle and tequila will be contending for design and taste of the year at the 2015 San Francisco World Spirits Competition.
Why add aphrodisiacs to a drink that is already associated with a lack of inhibitions? “What we found,” says president and CEO of Top Shelf Brands Holdings Corporation Alonzo Pierce, “is that men and women between the ages of 30 and 50 are looking for a higher quality tequila than they were in their 20s. In addition, men and women in the upper range of that demographic are desperately looking for an increase in libido. While men can get testosterone shots and take Viagra, there is not as much of an awareness of women wanting a boost in that area. So we decided to use three natural ingredients that have proven benefits for increasing sexual desire for both men and women.”
Damiana — a wild shrub found in Mexico and Central America — was used by the Mayans as an aphrodisiac. They would smoke it or steep the essence of the Damiana flower in boiling water like a tea. Experts report that it has a slight honey-like sweetness that makes the tequila smoother, which was a preference that women had expressed, preferring less aftertaste. Damiana has also been described as adding mint, musk, and juicy fruit flavors to the earthy bite of the agave.
Maca, relative of the radish with the aroma of butterscotch, has been called Peru’s natural Viagra. Passed down as a medicine since the Incas used it for strength, energy, and increased stamina, it has many health benefits in addition to arousing sexual desire. American Indians and Mayans also used it. In addition, both Maca and Damiana can have an effect on fertility.
Ginseng is one of the most widely used herbal supplements in the world: it stimulates the immune system, increases endurance, and improves mood. Recent medical studies offer evidence that Ginseng provides energy, prevents fatigue, and stimulates cognitive function. It may even help with erectile dysfunction. Used for over 2000 years in Asia, these claims, plus more health benefits, are widely accepted.
“The tequila we have chosen to be used is one of highest quality on the market,” says Pierce. “It’s the finest 8- to 10- year-old 100 percent blue agave, distilled three times, with a 70 percent alcohol content for the luxury segment of the tequila market. The end result is an extremely smooth and refined taste with very little bite or aftertaste. We expect it to be well-respected, which is why we are sending it out to competitions.”
Tequila is second only to Vodka as the fastest growing distilled spirit. Perhaps the most significant advantage Besado Tequila has is its appeal to female consumers, who not only form a growing consumer base for liqueurs and spirits (an increase of 25 percent in the last 5 years) but are more responsive to marketing and product innovation.
Pierce’s Top Shelf Brands Holdings Company is dedicated to creating “the brands people talk about.” The reason they chose to work with erotic stimulants in tequila is because they use third party research to create the spirits that people want. By engaging the consumer in the process they hope to provide a more flawless execution in the creation and execution of their products, as well as in the distribution.
The 750 ml bottle will retail for about $55 and be available after September 1, or coming soon, in New York, Florida, Illinois, Texas, California, Georgia, Nevada and Colorado.
Visit www.drinktopshelf.com for the latest information on Besado Tequila and other Top Shelf brands, as well as recipes.