Disruptive retail is driven by passion. It is the passion of entrepreneurs, small business owners, and brands and businesses who actively seek creative design solutions that offer new and innovative ways to connect with their clients and customers. They are looking to disrupt their marketplace and be unique.
A good disruptive retail design so- lution works to benefit the client or customer and build a lasting brand relationship. That’s why you see leading companies like Tesla, Amazon, and Kate Spade investing in disruptive retail solutions. Even better, these days disruptive retail is not just for big names with big budgets. Any passionate entrepreneur, small business owner, brand or business, and even non-profit organization, can invest in these creative design solutions that move in-and-out of the marketplace easily.
Let’s take a Fashion Truck as an example.
A Fashion Truck allows for a short- to long term commitment in one or many locations
Location is key in opening a storefront and by having a fashion truck, there is opportunity to follow the crowds. Fashion truck owners can get a greater understanding of where their customers come from and can travel to where those customers are, to gain an advantage and provide convenience. In a typical brick and mortar location, the monetary risk depends heavily on the existing foot traffic.
A Fashion Truck offers ease of shopping
Fashion trucks make the process of shopping more intimate and easier. A “boutique on wheels” has the unique advantage of reaching customers that may not shop online or prefer to stay away from big box stores or shopping malls. Fashion trucks can use their mobility to reach new and existing customers.
A Fashion Truck offers a unique shopping experience
Fashion trucks o er an experience that no mall or brick and mortar store can match. Fashion trucks are unique in what they carry, where they are located and the décor of the truck. Customers are likely to share the fashion truck on their favorite social media sites and refer their friends once they have experienced this interesting and unique shopping destination.
A Fashion Truck is an online-to- offline retailing solution
Many times, a fashion truck is backed by an e-commerce website. This on- line-to-offline retailing combination is vital for brand awareness and to build relationships with customers locally, regionally, nationally and globally. By providing an offline mobile location, a fashion truck owner can convert their online customers to offline customers as well.
A Fashion Truck offers authenticity
it’s the authenticity of the brand message that connects a fashion truck with its customers and builds a loyal following. The fashion truck owner can add new products and offer additional services to elevate the customer experience and make return visits different. The opportunity to always be evolving always exists.
A Fashion Truck is a Vehicle of Disruptive Retail
A fashion truck is one of the Vehicles strategies and design paths we offer at Gustie Creative. It is a type of mobile retailing. Mobile retailing is a way of doing business that many entrepreneurs, small business owners, brands, businesses and non-profit organizations are choosing these days.
Disruptive retail bridges our traditional and online shopping experiences in ways that are entertaining, educational, engaging and interactive. It works to challenge the once held belief that retail can only operate with a long-term lease in a brick-and-mortar setting. Instead, disruptive retail embraces an ever-growing number of creative retail solutions that work nicely for today’s consumer.